Business cases

A few examples are better than a long speech

To better understand how Exxeed can help you significantly improve your digital communication knowledge and skills, here are some recent business cases.

Business cases

Business case #1: A European Agency

Assessing risks & opportunities of using social media

Context

  • The Agency wants to promote its values and actions on Twitter & LinkedIn
  • It operates in the field of the fight against organised crime
  • The personal security of officials working in the Agency is a top priority

Problems to solve

  • Helping officials understand the logic and power of social media
  • Identify more precisely the risks associated with social media
  • Empowering officials to make the best decisions about personal use of Twitter & LinkedIn

Solutions

  • Production of two fully customised trainings (beginners & moderate users)
  • Four co-presentations with the Agency Public Communication Team Leader
  • Extensive Q&A

Outcomes

  • Operational upgrading of all participants (+/- 50)
  • Better assessment of personal risks based on accurate & concrete advice
  • Better understanding of the Agency’s security policy

Business case #2: Start-up

Enabling a start-up to find customers and investors

Context

  • It’s time to go to market
  • Need of recruiting potential customers AND convincing potential investors
  • Team of nerds, no idea what communication is 😉

Problems to solve

  • Getting a global understanding of online communication fundamentals
  • Enabling team to make wise decisions and sharing the work to be done
  • Designing a hyper-convincing and professional business pitch

Solutions

  • Delivering a ‘full Monty’ training programme (12 sessions, weekly-based)
  • Customisation of training sessions according to the client’s field of activity
  • Additional & punctual communication support

Outcomes

  • Brilliant business pitch
  • Upgrading of the whole team
  • Operational Communication Strategy and Action Plan

Business case #3: Communication agency

Upgrading the entire team of project managers

Context

  • Institutional communication agency
  • Project managers are experts in their specific sector, but few have a strong communication background

Problems to solve

  • Strongly raising and standardising the level of knowledge and skills in communication
  • Ensuring that project managers understand and take into account the issues of other team members (artists, writers, technicians…)

Solutions

  • Delivering a ‘full Monty’ training programme (20 sessions, 2 groups of 15 participants * 10 trainings, weekly-based)
  • Customisation of training sessions according to the Agency’s specific field of activity (European Institutions communication)

Outcomes

  • Operational upgrading of all participants (30)
  • Group approach reinforced strong links within the team, and helped to streamline collaboration and to share the same terminology

Business case #4: SME managing director

Streamlining communication with sub-contractors

Context

  • SME in need of communication / promotion of its services
  • No internal communication resources
  • Calling on a digital communication agency

Problems to solve

  • Inability to provide a good briefing
  • Difficulties in understanding the methodology
  • Lack of confidence in the recommendations made by specialists

Solutions

  • Personal CEO participation to ‘Communication strategy’ initial training session
  • Common participation (CEO with agency representatives) to five additional training sessions: Content strategy, Engagement strategy, Storytelling, Engagement tactics, GDPR.

Outcomes

  • Drafting of an operational campaign briefing
  • Informed decisions regarding preferred social channels
  • Setting-up of a GDPR compliant ecosystem
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